15 days, 15 tips was a campaign started in August 2014 that aimed to give one tip per day to all the Erasmus students. With a mix of humour and formal advices, the 15 days campaign was a succes, having reached about 25.000 people and had an engagement rate of about 20%. All of this on a page with around 4200 likes.

Campaign Copy:

Are you coming to Coimbra on a Mobility Program and have lots of doubts about it?

Don't worry, because we prepared the "15 Days, 15 Tips", which will be your best friend before and during your arrival! During the next 15 days you will get 15 tips for exchange students arriving to Coimbra! Stay tuned and get ready for your Erasmus time!